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is a clothing brand that represents many facets of life. The word grind means the dedication and perseverance that an individual has to achieve their goals in life. To wake up everyday and work hard to accomplish your objective is the definition of GrindFace. As in life there are many forms of Grinders, from students, inspiring rappers, lawyers, doctors, pastors, athletes, to an everyday 9 to 5 employee trying to secure their future. So take your game face off and put your GrindFace on.
GrindFace Apparel has different series tailored to diverse individuals that represents their unique grind.
We are targeting everybody, from kids to adults. Every individual is grinding to achieve something in life. We figured we would motivate everyone by giving them something that individually represents them.
I spent many days brainstorming on a name for my company. I knew I wanted to use the word Grind because that is what I did everyday. Then I realized everyone else was also on the grind no matter what area in life they were in. My son was in travel basketball and they always used the term “Game Face” when they meant business. After pondering on the term “Game Face” it hit me, GrindFace. I wanted to incorporate my grind with my brand, and when you witness someone on the grind, they too mean business.